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DESIGN
ENGINEER
DESIGNER
ENTREPRENEUR
COWORK
WORK
CONTACT
HELLO

Field
Context immersion Observation

Moodboard
Inspiration, trends Related universe

Benchmark
Product typology Influential leaders

Interview
Focus Group Questionnaire

Methodology
Tools to identify problems & leads

User segmentation
Consumer studies Market surveys

Actual scenario
Use cases Persona

Needs & value
Latent expectations Value analysis

Key features
Wireframing Priorities

New scenario
Storyboard Sketch

Prototyping
2D & 3D modeling 2D & 3D mockup

Use test
User's reaction to new product

Industrialization
Suppliers Blueprint

Identity
Brand Logo

Communication
Story telling Wording

Pitch
Live demonstration Presentation
HOW
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