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TOY MARKET IN 2014
MARKET OPPORTUNITIES
Children learn by steps
Each child child learns at his own pace.
No need to rush them !
CHILDREN'S NEEDS
Simple games !
Complicated rules that children
don't comprehend can be frustrating.
Play alone and with adults
Toys should allow children
to play alone or spend a meaningful time with adults.
STUDYING CHILDREN'S NEEDS
and parents' expectations and market opportunities
thanks to interviews and...
early childhood
professionals
specialized shops
dedicated
papers
field observation
HOW TO EDUCATE
children for a better future ?
HOW TO COMBINE
traditional toys with a hint of technology ?
SO WHAT IS
a good toy for young children ?
Anchor 1
HOW ARE CHILDREN
reacting to the 1st mockup ?
 MOCKUPEffects with photoshop |  MOCKUPEffects with photoshop |  MOCKUPEffects with photoshop |  MOCKUPEffects with photoshop |  MOCKUPEffects with photoshop |
|---|---|---|---|---|
 MOCKUPPliable mockup |  LOGO |  MOCKUPLaser cutting |  EXHIBITION@ La Cité des Sciences et de l'Industrie |  MOCKUPWorking on reindeers' horns |
 MOCKUPPainting animals |  MOCKUPWorking on animals |  PROTOTYPE3D modeling |  MOCKUPTextile |  PROTOTYPE3D print |
 MOCKUPWorking on sheep |
STARTUP AT NUMA :
creating a prototype and a business strategy
PERSPECTIVE
New trends and future technology
Sensorimotor stage
Symbiotic relationship,
Then differenciation,
Then substitution
Symbolisation stage
Pleasure in (re)doing,
Spontaneous creation,
Mimicing others
Imagination
Group play,
Organized contsruction,
Fine motor skills
Self-expression
Learning through game,
Imitative play,
Vivid imagination
Simple
Multifunction
Electronic
Traditional
A simple and poetic toy with a touch of magic and interaction
brought by technology and electronics.
Traditional & simple :
Wooden shapes, simple bricks, characters
Electronics & multifunction :
Sound & light, buttons, tablets, plastic elements
It's fun ! the whale has wings !
Oooh ! - as they discover that accessories have magnets...
When lights are shining, it's magical !
Choosing technology
Less expensive and reliable
In agreement with standards
Choosing process
In agreement with standards and price
Adequate to produce 1st series
Meeting suppliers
And standard laboratories
Estimate 1st series
Cost, number and distribution strategy
Value analysis
Based on use tests,
Evaluate key features
Minimize cost
Evaluate key features
Downsize expensive components
Create a dedicated blog...
... on childhood, toys...
Become an expert and get credit
Social media, blogs
Gain visibility and popularity
Reach early adopters
Public funding
Apply for public fundings
for startups
B to B : 1st stage
Get credit and gain recognition by
working with well renouned professionals :
preordering to finance 1st series
B to C : 2nd stage
Create a network with social
media and specific events
(exhibition, trade fairs...)
Crowdfunding
1st crowdfunding to finance
2nd series : suppliers, standard
laboratories
to educate about ecosystems and interaction in nature;
to prepare to complexity in our world;
to develop intuition and curiosity.
A TOY FROM 18 MTH TO 3 YO
Around 18 months, children's imagination helps in the learning
process and encourages their curiosity.
LEARNING THROUGH IMAGINATION
Learning
Shapes, colors and textures stand for animals' houses : forest, see, ...
Imagination
Interchangeable accessories with magnets to create new plants and animals
Experimentation
Light and sound appear when animals meet
Connected toy
An application to help parents during playtime
PSYCHOMOTOR DEVELOPMENT
Parents', grandparents' and children's enthusiasm
encouraged me to develop the project.
A VERY POSITIVE FEEDBACK
One of the main concerns of a startup : launching quickly a first product.
Working on simplification and keeping key features.
NEW DESIGN FOR A 1ST PROTOTYPE
FINDING A STRATEGY
Targeting the right customers and identifying
early-adopters are keys to success.
Pricing
Evaluate adequate price
that customers are ready to pay
Value proposition
Clarify claims to justify price
And address a market sector
PROJECT GALLERY
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